1. Introduction



The last academic year has presented me with a number of challenges, as well as constant hurdles of growth. Coming into the course, I was unaware if I had the ability to juggle college and working freelance and therefore I have been consistently tested in terms of organisational skills, time management and critical thinking. This e-portfolio aims to highlight my journey throughout the past year, presenting my research and development of skills and working title which led me to choose the topic: marketing a music release for an emerging artist in the digital age.

Choosing the title for my research project has not been a straight and narrow path. I was aware from the beginning of the course that I wanted to link my title closely with my line of work. But the initial topics I chose were either too broad to cover and adhere to the course guidelines or too niche, with little literature easily available.